Contents of Successful Advertising with Google
AdWords
Successful Advertising with Google AdWords is written to the point, comprehensive yet concise,
and well organized. You won't waste your time. Comprehensive
checklists help you to get up to speed on Google AdWords in no time.
Overview:
Table of contents
Foreword
Introduction
to Google AdWords
- The Success of Google AdWords
- How Google AdWords Works
- What AdWords Ads Cost
- How Display Positions are Determined
- The Advantages of Google AdWords Compared
to Traditional Advertising
- Google AdWords Partner Sites
- How to Optimize AdWords Ads
Google
AdWords for the First Time
- The First Day
- Opening an AdWords Account
- How an AdWords Campaign is Structured
- Tips for Managing Your AdWords Account
How
to Select the Right Keywords
- Keyword Matching Options in Google AdWords
- Increase Your Click-through and Conversion
Rates with Negative Keywords
- About the Number of Keywords
- Which Keywords are Profitable
- Popular Methods for Finding Keywords
- Professional Tricks for Finding Inexpensive
Keywords
- Seasonal Keywords
- Keywords that Attract Click Defrauders
- Illegal Keywords
How
to Write Profitable AdWords Ads
- How an AdWords Campaign is Structured
- Headlines That Grab Your Customers' Attention
- How to write profitable ad text
- How to Specify the Display URL
- Powerful Expressions That Sell More
- How to Find the Smartest Competitors and
Learn From Them
- About Price Quotes in AdWords Ads
- Optimizing Google Image Ads
- Increase your conversion rate with regional targeting
The
Best Pricing Strategies
- Introduction to the Google AdWords Pricing
System
- How to Set the Maximum Cost-per Click
- How to Set Your Daily Budget
- Successful Pricing Strategies
- How to Avoid Bidding Wars (Mutual Outbidding)
- How to Optimize the Click Potential of Your
Keywords
- Google's Four Different Quality Scores Explained
- How to improve the Quality Score of your ads
- Which websites will always get a poor Quality Score
How
to Optimize Your Landing Page
- Which Landing Pages Increase Your Profits
- 8 Powerful Tricks to Optimize Your Landing Pages
How
to Test Your AdWords Ads and How to Increase Your Profits
- Why Testing is So Important
- Overview of the Testing Process
- How to Use Google's Conversion Tracking and Other Tracking Software
- Google Analytics
- Why We Don't Recommend Google's Tracking Systems
- Third Party Tracking Systems
- Testing and Optimization Opportunities for Increasing Your Profits
- Five Important Tips for Correct Test Results with Google AdWords
How to Save a Weak Campaign
- Keywords Checklist
- AdWords Ads Checklist
- Pricing Strategy Checklist
- Landing Page Checklist
- Product or Service Checklist
Google
AdWords Problems and Their Solutions
- Troubleshooting: My AdWords ad has been deactivated
- Troubleshooting: My AdWords ad does not appear or does not appear enough
- Troubleshooting: I cannot find any more keywords
- Troubleshooting: My click-through rate is too low
- Troubleshooting: My AdWords costs are too high
- Troubleshooting: I am not realizing any sales
- Troubleshooting: The AdWords user interface
is too slow
Tips and Tricks
Other Google Ad Types
- Local business ads
- Mobile text ads
- Click-to-play video ads
Additional
Resources
Appendix
- Tips for Printing This Book
- Contact
- Legal
Glossary
Index
|
|
Benefit from better AdWords ads
Successful AdWords will bring your web site new and targeted visitors!
Test Successful Advertising with Google AdWords risk-free for 30
days. Your savings and the additional profit will
quickly make up for the purchase price!
No risk: You can test Successful Advertising with Google AdWords 100%
risk-free for 30 days. If you don't like it, you'll
get your money back.
Virtually no cost: Successful Advertising with Google
AdWords will quickly pay for itself.
Your advertising savings and the additional profit will make up
for the purchase price in no time.
Immediate delivery: Successful Advertising with Google
AdWords is distributed as a downloadable PDF eBook. A
few minutes after your order, you'll get a download link so that
you can start to read the book right away.
Order now
About - Screenshots - Table of contents
