Installation

How to insert the conversion HTML snippet on your pages

AxROI can track all kind of conversions: sales, downloads, newsletter subscriptions, visits of special pages on your site, etc.

To tell AxROI that a visitor has completed a conversion (sale, subscription, etc.) you have to insert a small HTML snippet on the page that appears after the conversion has been completed.

For example, if you want to track subscriptions to your newsletter, you have to insert the conversion HTML snippet on the page that appears after subscribing to your newsletter (the "Thank you" page).

Creating the conversion HTML snippet is very easy

To track a conversion on your web site, go to http://www.your-domain.com/axroi to open AxROI's main page (replace your-domain.com with your own domain name) and click the Create conversion HTML snippet link at the bottom of the page.

The link will open the following page:

In this example, we want to track sales:

Enter the details of your conversion in the three edit fields at the top. For example, if you're selling brown shoes for $49.95 then enter Sale as the conversion type, Brown Shoes as the details and 49.95 as the price.
Click the Create conversion code HTML snippet button to create the code snippet. Insert that code snippet before the </body> tag on the page your visitors see after they have completed a purchase of these brown shoes.

If you want to track newsletter subscriptions, enter Subscription as the conversion type, the name of your newsletter as the details and 0.00 as the price (if your newsletter is free).

Then insert the conversion HTML snippet on the confirmation page that appears after someone has subscribed to your newsletter.

You can create as many different conversion types as you want and you can use any names you want for your conversion types and the details. For example, if you want to track if a visitor has visited a special page on your site, enter a conversion code snippet on that page.

TIP: Use dynamic conversion codes

Dynamic conversion codes allow you to track your sales in detail if you sell many products. Just use variables in the conversion HTML snippet.

Enter your shopping cart variable for the sales amount after after the a= variable and your shopping cart variable for the order number after the w= variable:

< img width=1 height=1 src='http://www.your-domain.com/axroi/
conversion.php?t=Sale&a=$SALES-AMOUNT&w=$ORDER-NUMBER'>
< !--End of HTML snippet-->

Enter that code on your order confirmation page. AxROI will automatically track the correct purchase amount and the order number then.

Note that the shopping card variables for the sales amount and the order number are different in different shopping cart solutions. Ask your shopping cart provider for the variables you can use for the sales amount and the order number on your order confirmation page.

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