The conversions page
The conversions page shows your conversions and the source of your conversions.
Click the Show conversions panel
at the top of any page in AxROI to open the page:
What do the different columns mean?
The different columns give you detailed information about a conversion:
- Time: Displays the exact time when the conversion occured.
- Cookie set: Displays the exact time when the surfer clicked on the
tracking link.
That information allows you to find out how long it takes until people
purchase something after clicking on your ads.
- Type: Shows you if the conversion was caused by a pay per click ad,
a fixed price ad or a search engine referrer.
- Source: Shows you which search engine, web site or PPC search engine
referred the visitor to you.
- Name: Shows you the exact keyword that has been used to find your
site or the name of the banner that has been clicked.
- Conversion: Shows you the conversion type, for example sale, download, subscription,
etc.
- Details: Shows you what exactly has been purchased, subscribed,
downloaded, etc.
- Amount: Displays the exact amount of money that has been made
with this conversion.
Tip: Click on the small
arrows in the column headers to sort the list by date, conversion
type, source, etc.
Click the red X in a table row to delete an entry.
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