How can you increase your profits with ROI tracking?

ROI tracking allows you to improve your profits by eliminating ineffective ad campaigns and by investing more in ad campaigns with a positive ROI.

Example 1: Lower your costs by eliminating ineffective campaigns AxROI identifies campaigns that don't bring you sales. You can lower your costs and increase your profits by eliminating these campaigns.   Before using AxROI After using AxROI Revenue: $10,000   $10,000   Advertising costs: $8,000   $5,900 (-$2,100) Profit (revenue - costs): $2,000 $4,100 (+105%) ROI (revenue / costs): 125%   169%   Your additional profits with AxROI: $2,100 In this example, AxROI found several pay per click ads, banner ads and newsletter ads that didn't convert to sales. Just by stopping these ads, profits increased from $2,000 to $4,100 (+105%).

Example 2: Reinvest your savings in your successful campaigns By investing the savings in your existing profitable campaigns, you can increase your profits even more. In the following example, our advertising budget stays the same. We just moved the saved $2,100 from the terminated campaigns of the first example to our profitable campaigns.   Before using AxROI After using AxROI Advertising costs: $8,000   $8,000   ROI: 125%   169%   Revenue (costs * ROI): $10,000   $13,559 (+$3,559) Profit: $2,000 $5,559 (+177%) Your additional profits with AxROI: $3,559 By both eliminating money-draining advertising campaigns (see example 1) and using the saved money for profitable campaigns, we earned a total profit of $5,559.

As long as an ad has a positive return on investment (you make more money from the ad than you pay for it), you can invest as much as you want in that ad.

You will always increase your profits with such an ad. AxROI will find these ads for you.

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