The overview page

The overview page presents the most important stats on a single page. Go to http://www.your-domain.com/axoi to open AxROI's overview page (replace your-domain.com with your own domain name):

At the top of the overview page, six panels allow you to quickly navigate to a special area in AxROI (Overview, Pay per click ads, Fixed price ads, Search engines, Conversions and Settings).

The date selector below the navigation panels allows you to specify the time period for which you want to see your data. You can either specify a start and end date or you can select a given time period (today, yesterday, last week, last month, etc.).

The table below the date selector give you a quick overview over your stats:

• Source
  The Source column shows you the source of the clicks and conversions: pay per click ads, fixed price ads and search engines. Click on a link in the Source colum to get detailed information about the stats in that source.
  
  
• Clicks
  The Clicks column shows the total number of clicks you have received through pay per click ads, fixed price ads and search engine referrals.
  
  
• Cost
  The Cost column shows the total amount you have paid for your pay per click ads and fixed price ads.
  
  
• Conv. (Conversions)
  The Conversions column shows the total number of conversions you have received from your pay per click ads, fixed price ads and search engine referrals.
  
  
• Revenue
  The Revenue column shows you how much you have earned through pay per click ads, fixed price ads and search engine referrals.
  
  
• ROI (return on investment)
  The ROI column shows you the return of investment for your pay per click ads and fixed price ads.

The diagrams below the stats table visualize the numbers of the table. The links below the diagrams help you to work with AxROI:

• Create tracking link
  Opens the create tracking link page.
  
  
• Show conversions
  Opens the conversions page.
  
  
• Save data as CSV file
  Saves the information from the table as a comma separated file. Depending on your web browser, you might have to click with your right mouse button on the link and select Save as... to save the CSV file to your hard disk.
  
  
• Print report
  Prints the information of the table.
  
  
• Help
  Opens this help file.
  
  
• Create tracking HTML snippet
  Opens the create tracking HTML snippet page.
  
  
• Create conversion HTML snippet
  Opens the create conversion HTML snippet page.

The Logout link at the bottom of the page allows you to exit AxROI.

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