The pay per click ads page

The pay per click ads page shows the stats of your pay per click campaigns. Click the Pay per click ads panel at the top of any page in AxROI to open the page:

AxROI works with all pay per click search engines.

What do the different columns mean?

The different columns show the details for a search engine and the keywords in these search engines. You can see the total number of clicks, the total cost for a keyword, the number of conversions, the revenue and the ROI.

The Conversion % column refers to the conversion percentage of a search engine or keyword in relation to the total number of conversions.

If you have 14 conversions and the keyword brown shoes has led to one conversion, then brown shoes will show 7,14% in the Conversion % column (1/14).

The C/C column shows you how often a PPC ad has to be clicked until it generates a conversion (click/conversion = C/C).

How to sort the list

Click on the small arrows in the column headers to sort the list by name, clicks, conversions, revenue or ROI. Click the red X in a table row to delete an entry.

How to get details about a PPC search engine

To get details about the keywords on a special pay per click search engine, click the search engine name. Click the search engine name again to hide the details.

How to get details about a keyword

To get details about a special keyword, click a keyword in the list. The details page will be opened:

The details page allows you to find out on which days people click on your pay per click ads.

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