How to create tracking links

To track the ROI of an ad, you have to create a tracking link for that ad.

Creating tracking links is very easy with AxROI. You can use AxROI to create tracking links for you but you can also make them up yourself on the fly.

Click the Create tracking link link below the diagrams on AxROI's main page. The link will open the following page:

You can create tracking links for pay per click search engines and for fixed price ads (AxROI tracks unpaid search engine referrals automatically).

How to create a tracking link for pay per click ads

Suppose you bid for the search term brown shoes on Google AdWords and you have a maximum cost per click of $0.45.

Enter Google AdWords in the first edit field, brown shoes in the second and the URL of the web page you advertise in the third edit field. Then enter your maximum cost per click in the fourth edit field and click the Create tracking link for pay per click ad button.

Use the created tracking link in Google AdWords as the click-through URL. AxROI will then track every single click on that link as well as all conversions that happen after cliking on that link (sales, newsletter subscriptions, downloads, etc.)

You can do this with any pay per click search engine and any keyword.

When you enter that link for the first time in your web browser, AxROI will create an entry for this keyword.

Tip: Read the Google AdWords tracking tips for further information on how to track Google AdWords ads as efficiently as possible.

How to create a tracking link for fixed price ads

Suppose you advertise with a banner on CNN.com that costs you $4600.00.

Select Fixed price ads in the popup menu at the top of the page and enter CNN.com in the first edit field. Enter the name of your banner in the second edit field (for example Banner #23 with brown shoes on it) and the URL of the page you advertise in the third edit field. Then enter 4600.00 in the fourth edit field.

Use the created tracking link on CNN.com as the click-through URL for your banner. AxROI will then track every single click on that link as well as all conversions that happen after clicking on that link (sales, newsletter subscriptions, downloads, etc.)

You can do this with any web site that accepts advertising. It works for banners, newsletter ads, text link ads, flash ads and all other online ads with a fixed price.

When you enter that link for the first time in your web browser, AxROI will create an entry for this ad.

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