Checklist

Before proceeding with the next step, make sure that you can check the positive option on all of the following items:

þ Things you should have done:

1.	Have you focused on keywords that consist of two to four words?

o Yes

o No

2.	Have you focused on keywords that will bring you targeted visitors instead of keywords with a high search volume?

o Yes

o No

3.	Have you avoided keywords that consist of only one word?

o Yes

o No

4.	Are your keywords so targeted that it is very likely that they'll attract visitors that are interested in your products?

o Yes

o No

5.	Do you know which keywords potential customers use to find web sites that are similar to yours?

o Yes

o No

6.	Do you know the three different keyword types?

o Yes

o No

þ Things you should know:

1.	One word keywords are not very effective because they are not very targeted. In addition, the competition for these keywords is very high and it is very difficult to get good rankings for them.

o I know that

2.	Web surfers might not use the keywords you expect. For example, people searching for "rhinoplasty" might actually enter "nose job" as the keyword. It is important to find the keywords that potential customers really use.

o I know that

3.	Internet users who use four-word searches are more likely to purchase goods or services than those using fewer words (source: Oneupweb Research).

o I know that

Can you answer positively to all questions? Great! You can now proceed with the next search engine optimization step.

Don't cheat yourself. If you want to get the best results for your web site, you really should be able to make the positive choice on all the items before you proceed.