Checklist

Before proceeding with the next step, make sure that you can tick "Yes" and "I know that" to all of the following items:

þ Things you should have done:

1.	Have you checked the Human Emulation panel in the General Settings window in IBP to specify the way IBP accesses search engines?

o Yes

o No

2.	Have you found the best keywords for which it makes sense to check your rankings?

o Yes

o No

3.	Could you tick all boxes in the checklists of the previous chapters?

o Yes

o No

þ Things you should know:

1.	It doesn't make sense to check web page rankings every day because search engines don't change their result pages that often.

o I know that

2.	It's not a good idea to check your rankings for hundreds of keywords if you haven't optimized your web pages for hundreds of keywords.

o I know that

Could you tick all Yes boxes? Great! You can now proceed with the next search engine optimization step.

Don't cheat yourself. If you want to get the best results for your web site, you really should be able to make the positive choice on all the items before you proceed.