Special commands for Google AdWords

The Edit Selected Keywords menu in the keyword list manager allows you to quickly create keyword phrases for Google AdWords and other PPC search engines:

Generate combined keywords

This feature quickly creates new key phrases that contain all possible combinations of the selected phrases. Frequently, these new targeted phrases haven't been bid on by your competitors so they are still available for the minimum bid price.

Generate keywords without spaces

This option duplicates the selected key phrases. The new phrases will not contain spaces. On pay per click search engines, you can often bid lower for the newly generated phrases.

Generate AdWords' "Phrase Match" keywords

Google AdWords: If you enter your keyword in quotation marks, as in "Chicago Zoo," your ad will appear when a user searches on the phrase Chicago Zoo, in this order, and possibly with other terms in the query.

For example, your ad will appear for the query "Chicago Zoo prices" but not for "Zoo in Chicago". Phrase matching is more targeted than broad matching because the word order of the search query must match the word order of the key phrase.

Generate AdWords' [Exact Match] keywords

Google AdWords: If you surround your keywords in brackets -- such as [Chicago Zoo] -- your AdWords ads will appear when users search for the specific phrase "Chicago Zoo", in this order, and without any other terms in the query.

For example, your ad won't show for the query "Chicago Zoo prices". Exact matching is the most targeted option. Although you won't receive as many impressions with exact matching, you'll likely enjoy the most clicks, because users searching for terms in this manner typically want precisely what your business has to offer.

Generate AdWords' PowerPosting keywords

Google AdWords lets you optionally specify a maximum cost-per-click (CPC) amount for each keyword within an ad group.

This feature is called "Power Posting". It allows you to support the keywords that you have deemed most important with the right amount of money - while spending less for keywords that are less important.

You can select more than one keyword in the list by holding down the Shift or the Ctrl key while clicking on the keywords.