The effect of co-citation on your rankings

The effect of co-citation is often overlooked by search engine optimizers. The other websites to which your link partners link can influence your search engine rankings.

Here's an example: websites 1, 2, 3 and 4 all link to websites A, B, C and D. Although A, B, C and D don't link to each other, search engines think that A, B, C and D are related to each other because the same websites link to them:

If A, B, C and D are all linked by 1, 2, 3 and 4 they might be related to one another, even though they don’t directly link to each other. If A, B, C and D are all linked by many other websites, they have a strong relationship. The more websites they are linked by, the stronger the relationship.

If your website is website A, you should make sure that websites B, C and D are related to your site.

If you are listed on a website that links to gambling sites, viagra sites and your shoe store then search engines might think that your website is related to gambling and viagra.

The search engines look at the link pages and check to which other websites the pages link. If the other pages are gambling and viagra sites then search engines think that your website is also related to gambling and viagra.

That means that it might be difficult to get high rankings for search terms that are about shoes.

It's important that the other links on the web page that links to you are related to your site. If you're listed in the "Shoes" category of a link directory then all websites in the same category are usually also about shoes. When search engines look at this page and check the links to other sites they will think that your website is related to shoes.

That means that it will be much easier to get high rankings for search terms that are about shoes.

When you exchange links with other websites, make sure that your link is on a page that lists related links. It's not necessary that the complete other website is about your topic. It's ok if the other website has a single category page that deals with the topic of your website. The link to your website should be listed on that page then.

The more pages of the other site are about your topic, the better. Make sure that the link to your site is in a good neighborhood and that the other links are related to yours.

Tip:

If you want to find out which websites Google considers related to your website, go to Google and enter related:www.your-domain.com in the search box. Replace your-domain.com with your own domain name and make sure that there is no space after the colon.