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- The tao of SEO: how to find the perfect balance
31 January 2012 - If you want to succeed with an activity, you have to find the perfect balance of the factors that are involved in that activity. It's the same with search engine optimization. If you want to get high rankings on Google or Bing, you have to find the right balance between on-site factors and off-site factors.
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- Different keywords require different SEO tactics
24 January 2012 - Keywords with little competition require different tactics than keywords with high competition. If you want to get the best possible results for your website, you must use the right tactics with the right keyword.
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- How to find good keywords without keyword research tools
17 January 2012 - The keywords that you use for search engine optimization are very important. Choose the right keywords and your website will get many new customers. Choose the wrong keywords and you will lose a lot of time and money. There are several things that you should do before using a keyword suggestion tool.
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- New year resolutions: link building is just like getting in shape
10 January 2012 - The backlinks that point to your website are still the most important factor that determine the position of your website on Google. Unfortunately, it's not easy to get good backlinks. Link building can be compared to getting in shape after the holidays.
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- The new year starts with shady ads on Google AdWords
03 January 2012 - A company has started the new year with shady Google AdWords ads. Fortunately, Google has pulled the ad in the meantime. Is this ad a sign of the shady advertising methods that we have to expect in 2012?
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- Happy Holidays!
27 December 2011 - In the news: webmasters are faking microformats, there seems to be another Panda update and more.
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- One year of search engine news: everything you need to know
20 December 2011 - This year, we published many articles that help you to get better results for your website. In this issue, you have a quick overview of the 2011 articles, sorted by category: Google ranking algorithm insights, tips and tricks, link building, Google's +1 button and Google algorithm updates.
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- The most important Google ranking algorithm changes in 2011
13 December 2011 - 2011 has been a very busy year for Google. Much has changed and if you want to make sure that your website gets enough visitors, you have to keep up with the latest changes. This week's article shows the most important Google changes that you should keep in mind.
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- New Google patent: does your site have references from trusted agents?
06 December 2011 - Last week, a new patent application was published that shows how Google might evaluate references on the Internet. The more Google trusts a source, the higher the influence of the reference. You might want to take another look at your links and Google's +1 button.
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- Five tips with examples: how to turn more visitors into customers
29 November 2011 - Getting many website visitors is not enough. Your website visitors must become buyers if you want to succeed on the Internet. This week's article shows you 5 easy tips that help you to improve the conversion rate of your web pages (with concrete examples).
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- Official Google information: 10 recent algorithm changes
22 November 2011 - Last week, Google published a list of 10 recent ranking algorithm changes. Do these changes affect your website rankings? Do you have to adjust your web pages for the new algorithm? This week's article has the answers.
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- Google to penalize ad heavy websites - is your website at risk?
15 November 2011 - Matt Cutts, the head of Google's web spam team, announced at the PubCon conference that ad heavy websites might be penalized in the near future. What exactly are ad heavy websites and is your own website at risk?
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- Has your website been penalized by Google? Here's what you can do
08 November 2011 - Since Google's latest ranking algorithm, the search engine rankings of many websites are worse than before. If your rankings dropped, your website might have been penalized by Google. This article helps you to recover from such a situation.
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- Google's leaked quality rater handbook: 7 helpful tips
01 November 2011 - Last month, Google's latest quality rater handbook leaked. The handbook contains useful information about how Google rates the quality of a website. Is your website good enough for Google's requirements?
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- Official Google statements: how to optimize your web pages
25 October 2011 - In an online Q&A session, Google's Matt Cutts answered the questions of webmasters who want to get higher rankings on Google for their websites. This week's article summarizes the most important SEO relevant statements of this session.
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- How search engines might weight the relevance of anchor texts
18 October 2011 - A recently published patent application of Microsoft gives further insight on how search engines use the anchor text in links to rank web pages. Not all links are created equally even if they use the same anchor text.
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