In
a recent thread in
an online forum webmasters discussed
the question how long it takes to
get listed in Google. A webmaster
had submitted a web site with 15
individual pages to Google six months
before and he was still not listed
in Google although Googlebot visited
his web site on a monthly basis.
It's normal Google behavior that
a new web site is not listed in
the natural (unpaid) search results
for about six months. This Google
practice is called the Google
sandbox .
However, Google did not return
any pages of this web site in its
search results. Not even for obscure
search terms or the company name.
Why was the website of this
webmaster not listed in Google?
There were two main factors that
prevented the site from showing
up in Google's search results:
1. The age of the web site
Once a web site has been put
into Google's sandbox, it takes
six to eight months until it
comes back to the normal index.
It's likely that the web site
of the webmaster is still in
the sandbox.
2. The number and the quality
of links to the web site
The webmaster admitted in the
discussion that he only had a
few links to his website and
that these links didn't have
high quality. Actually, a link
popularity query on Google returned
no links at all for that web
site.
Yahoo showed only one backlink
to the web site and the web site
with the backlink was not accessible.
Google will only list a web
site in its result pages if other
good web sites link to it. If
only a few other web sites link
to your site and these web sites
are of low quality, it will be
difficult to make it into Google's
search results.
You can find out the link popularity
of your web site with this freeware link
popularity check tool.
What does this mean to you
and your web site?
There are three things you can
do to get into Google's index:
1. Make sure that your web site
is not in Google's sandbox.
As soon as you have finished
your web site, submit it to Google.
It takes about six to eight months
to get
out of Google's sandbox.
The sooner you submit your site,
the sooner you'll get in Google's
normal search results.
2. Get high quality links from
related web sites and Internet
directories.
It's important that other web
sites with similar content link
to your site if you want to be
listed in Google. A senior member
in the discussion said it this
way:
"Don't buy links...
there's a good chance that
they'll turn out to be dodgy
in the long-term, and will
do you more harm than good.
[...] search for sites that
are similar or complimentary
to your own, and send them
a polite email asking if it
would be possible to exchange
links. Don't bother doing this
unless you think your site
is worth linking to.
DMOZ and Yahoo Directory
listings are tremendously valuable,
even though some might tell
you otherwise, (usually because
they couldn't get into them)."
An easy way to exchange links
that way is our link popularity
tool ARELIS.
3. Optimize your web pages.
It is important that your web
pages are optimized
for Google if you want to
get high search engine rankings.
Google must be able to find out
what your web pages are all about.
A combination of optimized web
pages and high
link popularity leads to high
rankings on Google. Make sure that
your web site has both and you'll
benefit from high rankings on Google
as soon as your web site is out
of Google's sandbox.
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