Google
has recently filed a patent that
details many points that Google uses
to rank web pages. The title of the
patent is "Information retrieval
based on historical data" and
it reveals details of algorithms
that Google uses in addition to its
main ranking algorithms.
In this article, we're trying
to find out what this means to
your web site and what you have
to do to optimize your web pages
so that you get high rankings on
Google. Click
here to read part 1.
Part 2: How your domain name
can influence your rankings on
Google
The patent specification revealed
a lot of information about possible
ways Google might use your domain
name to determine the ranking of
your site.
Google mentions specific types
of information relating to how
a document is hosted within a computer
network that can influence
the ranking of a web site. For
example, Google tries to determine
the legitimacy of a domain name.
According to Google, valuable
domains are often paid for several
years in advance while doorway
or throwaway domains are rarely
used for more than a year. To determine
the value of a domain, Google records
the following information:
- the length of the domain registration
(one year <-> several years)
- the address of the web site
owner, the admin and the technical
contact
- the stability of data and host
company
- the number of pages on a web
site (web sites must have more
than one page)
Google claims that they have a
list of known bad contact information,
name servers and IP addresses that
helps them to find out whether
a spammer is running a domain.
In addition, the patent specification
claims that Google might check
the information of a name server
in several ways. For example, good
name servers might have a mix of
different domain names from different
registrars.
Bad name servers might host mainly
adult or doorway domains, bulk-domains
from a single registrar or domains
with many commercial words.
What does this mean to your
web site?
First of all, you should make
sure that your web page content
is optimized
for Google. If your web page
content is not optimized, all other
ranking factors won't help you
much.
You might want to register the
main domain name for your web site
several years in advance to show
Google that you are serious about
your site. Make sure that your
web site is hosted by a reputable hosting
company.
If your web site is hosted by
a company that mainly hosts the
web sites of spammers, it might
be difficult to get good rankings
for your site.
In upcoming newsletter issues,
we'll discuss other important factors
that can influence your ranking
on Google and that are mentioned
in the patent specification.
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