Contents of Successful Advertising with Google AdWords

Table of contents

Foreword

A general introduction to Google AdWords

• The success of Google AdWords
• How Google AdWords works
• What AdWords ads cost
• How display positions are determined
• The advantages of Google AdWords compared to traditional advertising
• Google AdWords partner sites
• How to optimize AdWords ads: five factors

How to get started with Google AdWords

• The first steps and difficulties you’ll need to overcome
• How to open an AdWords account
• The structure of an AdWords campaign
• Starter tips for managing your AdWords account

How to select the right keywords

• Keyword matching options in Google AdWords
• Negative keyword matching options
• How to increase your clickthrough and conversion rates with negative keywords
• Don’t advertise keywords but ideas
• Which keywords are profitable
• Different keywords with different intentions
• Popular methods for finding keywords
• How to find related keywords on Google
• Professional tricks for finding inexpensive keywords
• Seasonal keywords
• Keywords that attract click-fraud
• Illegal keywords
• Why you should bid on your trademark terms
• How to create targeted keywords list for high Quality Scores

How to write profitable AdWords ads

• The structure of an AdWords ad
• Headlines that grab your customers’ attention
• How to write profitable ad text
• How to find the perfect display URL
• Powerful expressions that sell more
• How to find the smartest competitors and learn from them
• About price quotes in AdWords ads
• How to optimize images ads for AdWords
• Increase your conversion rate with regional targeting

The best pricing strategies

• Introduction to Google’s AdWords pricing system
• How to find the maximum cost-per-click
• How to set your daily budget
• Successful pricing strategies
• How to avoid bidding wars (mutual outbidding)
• How to optimize the click potential of your keywords

Keywords

Google’s Quality Score

• Google’s four different Quality scores explained
• How to Improve the Quality Score of Your Ads
• Websites that Will Always Get a Poor Quality Score
• Google Quality Score facts
• Overview chart: which factors you can influence in your campaigns

How to optimize your landing pages

• Which landing pages increase your profits
• 8 powerful tricks to optimize your landing pages

How to test your AdWords ads and how to increase your profits

• Why testing is so important
• Overview of the testing process
• Five important tips for correct test results with Google AdWords
• Testing and optimization opportunities for increasing your profits
• Example: how to conduct a test
• Tip: Get A/B split testing ideas
• How to use Google’s conversion tracking
• Google Analytics
• Some things to consider about Google’s tracking systems

How to save a weak campaign

• Keywords checklist
• AdWords ads checklist
• Pricing strategy checklist
• Landing page checklist
• Product or service checklist
• Quality Score checklist

Google AdWords problems and their solutions

• Troubleshooting: My AdWords ad has been deactivated
• Troubleshooting: My AdWords ad does not appear or does not appear enough
• Troubleshooting: My AdWords ad is displayed too far down
• Troubleshooting: I cannot find any more keywords
• Troubleshooting: My clickthrough rate is too low
• Troubleshooting: My AdWords costs are too high
• Troubleshooting: I am not realizing any sales
• Troubleshooting: The AdWords user interface is too slow

Tips and Tricks

• Save money: how to optimize your content partner campaigns
• Save money: how to find keywords that are just costing you money
• Save money: (details only available in the eBook)
• Save money: (details only available in the eBook)
• Save money: (details only available in the eBook)
• Save money: (details only available in the eBook)
• Save money: (details only available in the eBook)
• Save money: (details only available in the eBook)
• Save money: (details only available in the eBook)
• Save money: (details only available in the eBook)
• Save time: (details only available in the eBook)
• Save time and stand out: (details only available in the eBook)
• Stand out: (details only available in the eBook)
• Stand out: (details only available in the eBook)
• Get more clicks: (details only available in the eBook)
• Get more conversions: (details only available in the eBook)
• Get more conversions: (details only available in the eBook)
• Get more conversions: (details only available in the eBook)
• Get more conversions: (details only available in the eBook)
• Get more conversions: how to compete with big advertisers on competitive keywords
• Get more conversions: why you should use geo-targeting in any case
• Learn: how to find out which ads run in different regions
• Learn: how to learn from other advertisers
• Learn: how to find out if your competitors bid on your trademarks
• Other variables that are supported by Google
• Optimize your display URL
• (details only available in the eBook)
• Focus on your ROI

Otehr Google ad types

• Local business ads
• Mobile text ads
• WARNING: (details only available in the eBook)
• Click-to-play video ads

Additional Resources

Appendix

• Tips for Printing This Book
• Contact
• Legal

Glossary

Index